PAPE, i.e. Portfolio Art Posters Exhibition is one of my initiatives. The purpose is to try and rope in local artists, graphic designers to give them exposure through "Product Journalizing" instead of newspaper advertising. Consequences of level 5 log down in the epic attack of COVID-19 has left many local SMME's, musicians and artists broke and hungry without alternative employment solutions.
Example of PAPE Art Exhibition
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| Product Journalizing with PAPE |
Background of PAPE Mission
The mission of PAPE while the intension is to offer goods and services through "Visual Advertising". The objective is more than to raise awareness to small business brands. A brand can be anyone or person selling goods or a specialized services, with a product cover page brochure or ad.
To raise funds and to support South African township artist, and graphic designer talent and skills. Our local economy especially "self-employed individuals" and "entrepreneurs" do not have adequate and consistent strategic platforms to showcase their merchandise to a wider market, and tap for growth beyond their product footprint.
Constraints Facing Local SMME and Artists Growth - Is To Think Small!
Local SME businesses and traders seem to be concentrating on local street buyers' traffic. Instead they should be looking beyond that scope of current local buyers. Whence, PAPE exists to break this paradigm and convention, by venturing into "product journalizing".
We have to learn to invent new ways to find clients and customers, in unexpected places because our world has become a Global Village. Anyone anywhere is a potential client to your services or business
Well! let's see if this will make any sense: Thesaurus describes the synonyms of "journalize" as: "journalism", ", journal" and "communalize". The main reason I want to journalize my products, services or any other clients' items is simple; as opposed to normal traditional advertising on magazines or newspaper advertising.
I hope my reasons below will justify the amount of load I'll be undertaking to prove a point. The results of this will probably yield long-term fruits instead of address any short term business goals.
- To improve the odds of low budget struggling entrepreneurs, artists, graphic designers to reach a wider market of the local buyer - by becoming regional.
- We must find a more creative way to reach and scope a larger regional; if not an international potential market for us to grow and our services to expand.
- Give more exposure to these services and goods the opportunity to feature in a large Google search engine. This must be supported by your business website, social media or other alternatives.
- To create a new form of promotion for unique buyers like, Kindle readers, Book buyers, and the growing appetite for new media to find us.
- To explore benefits of the definition by Thesaurus i.e. "Communalize" or "Journalize" these services and for libraries to archive our services in keeping with modern technology renewal.
Let's assume that your business has a product catalog or brochure and several items in your enterprise that you need to find exact buyers for. Instead of distributing the catalog for the entire range. You only promote one service or product using a product cover page as an advert.
The Product Cover Page is what PAPE is all about "give more exposure" to the cover page. To promote any business, services or product by merely placing it on our collection of journals. My journals have various categories where these services can be showcased. (View the slideshow below).
- Step.1 -This product cover page entices the customer to have an overview of the product or services. Thereafter, entices him to seeks more information about details of this product or service.
- Step.2 -From the product cover page, we provide information that will lead the customer to your website or digital product catalog or place where the service can be accessed or seen by the customer.
- Step.3 -These details can be accessed via your website link, email address, contact cellphone or online digital product catalog.
- Step.4 - What the PAPE concept tries to do is to kill two birds with one stone. How? Well, first and foremost - some product cover pages can be so good, to a point of becoming the product itself.
- Step.5 - Create an appetite for people and customers to read our product journal, as and when it is published. The market for online newspapers, magazine and product journals is over a billion readers per month worldwide. I encourage your business to feature itself here.
You can advertise your banner or artist portfolio, products, goods or services with your ad. This however, must comply with our basic requirements to showcase your wares on our PAPE exhibition list.
- PAPE Cover Page for (SME & Graphic Designers)
- PAPE Banner Exhibition for (Artists or Musicians & Fashion)
- PAPE As a Voice of Political Revolt for (Social Activists and Communities)
These are best desirable methods we want to utilize to market and promote artists, SME's, graphic designers on our publications and websites. Sample clients product services, prior to being showcased on PAPE. Click Here
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Is this how history is recorded by writing and keeping journals? I notice the African folks, do not seem to record and pen their history. The only person I know who has kept the culture of African Wisdom and knowledge is Dr. Credo Mutwa. The rest of African knowledge just goes unwritten and later on claimed by white authors and historians. Why is this?
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